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Importance of Personal Branding Importance of Personal Branding

Skills for Professionals

Why You Need a Powerful Personal Branding?

In today’s world crafting a powerful personal brand is very important for us, especially for business entrepreneurs. To make a profit-making venture an entrepreneur always have to work hard and mostly spend many sleepless nights over it. Many of them do it successfully and transform their businesses into a brand. But they forget to create a brand for themselves. 

In a competitive business world, your product or service quality alone can’t drive the business forever. You have to give users a solid reason to connect with you and have faith in your capabilities. Crafting a powerful personal brand gives you that credibility because it is the practice in which people marketing themselves and their careers as brands. Here we try to allocate the 7 benefits of crafting a powerful personal brand that helps you to realize its importance:

“Importance of Crafting a Powerful Personal Brand”

1) Helps to expand the network

In today’s time, when hundreds of businesses are born and shut every day, networking is the only key to survival. People like to connect with others and networking gives them that chance. When you focus on crafting a powerful personal brand, you automatically become more accessible and more visible to your online audience. People can find you with a simple Google search or interact with you on your various marketing channels.

2) Flourish online network

Writing on various online platforms and using different social media channels like Twitter, Facebook and LinkedIn work well in terms of personal branding. By using these platforms wisely, you can get in touch with many people. It can be difficult to maintain online relationships with customers and others. But when you have a strong personal brand you can maintain it easily.

3) Open doors to new opportunities

Crafting a personal brand is a great way to explore new opportunities. When you are more approachable and visible online, it will be easier to get in touch with you. You might not even have to reach out to other people to form partnerships, get new leads, and otherwise grow your business. Other people will come to you. Thus opens the door to new opportunities for you.

4) Make business stronger

Your personal brand can benefit your business brand and vice versa. While they are two distinct entities, they will intersect naturally because you are in charge of your business. With your personal brand, you can always keep your company one step ahead than your competitors. It can also play a crucial role and stop customers from leaving your company. It makes your business more profitable than others.

5) Establish as a credible person

Your effort on transforming yourself into a personal brand can gain you the trust of your potential customers. With it, you become a credible person and your customer becomes your fan. With the current pace at which the global economy is moving, you can do wonders if your clients trust you with their hearts and souls.

6) Make Confident

When you get more comfortable with personal branding, you might find that your confidence rises. You won’t feel as anxious about sharing personal details with your audience, getting in front of the camera, and other aspects of online personal branding.

7) Chance to be yourself

You may be a representative of a medicine business and spending most of your time trying to grow your company and take it to the next level. However, that doesn’t mean you can’t be good at anything other than selling medicine and convincing peoples.  You can easily get what you want or love if you can create your personal brand.

When you are not aware of building your personal brand, it puts you at a disadvantage in almost everywhere. American author, salesman and motivational speaker Zig Ziglar said,”If people like you, they’ll listen to you. But if they trust you, they’ll do business with you.”
Your name is your biggest asset, and personal branding is your chance of using it for the long-term professional and personal success. So, start working now.


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Skills for Professionals

10 Business Skills that Might Come in Handy in Everyday Life

The human being is a very curious species by birth. He is always up to something new and always tries to amplify new skills by nature. But it’s true that nobody can amplify all the skillset at a time. It takes patients and dedication to master. One must go into the path of trial and error for that. There are 10 sets of business skills everyone needs to master within his/her academic life. Not only in career but also in their daily life, all of these 10 skills are crucial, and all of these will assist one person to become a successful person not in his career but also in his daily life.

Top 10 Business Skills to You Need to Work On

1. Communication

According to Bloomberg’s job skills report, most employers are looking for candidates with strong communication abilities-after all you are going to deal with miscellaneous clients. Communication skill is not just about how you talk or greet a person, It’s much more than these. This skill has a major effect where ever you are and where ever you will be, whether in your personal life or in your professional life. Try to understand the core concept of this skill and try to practice it in your everyday life. You can not become a master of it within a week, but surely you can see your progress by the end of the month.

2. Leadership

Leadership skill is a charismatic skill to drive your subordinates and peers your way. With this skill, you can organize any event, motivate any person, and achieve any goal. With this skill, you can be incredibly valuable to others and you can unify a group and lead them in the right way. Leadership skill is a combination of managerial and human skills. If one of the skills isn’t in you, you can not say that you are a leader. Most of us treat the manager as a leader or the authority as a leader. Leadership skill needs years or decades to adopt in. It’s not as simple as it looks in the first attempt.

3. Financial Knowledge

Covid-19 has taught the world what happens when you lack basic financial knowledge. Financial knowledge is very crucial for everyone, You must know the basics of financial management – savings, asset management, investment management, loan, debt effect, etc. The knowledge of finance helps you to speak the language of your business/profession and assists you to understand the current financial position of your business or the company you are working for. With it, you can make realistic budgets, and always make cost-effective decisions that will impact your personal and professio0nal life.

4. Technical Know-How

Today we live in the age of technology, it’s a global village today, you can connect anytime at anywhere you want. Whether you are a business person or a very common person, you can but help yourself without using technology in your daily life. it’s more like, we eat and sleep with technology. Just look around you, you will figure out what I meant. Whether you are a business person or employee at any company you must be proficient in using regular technological products like computers, smartphones, printers, the internet, etc, and need to adopt new technologies relates to your work or daily life. Cause, technology helps you to connect, organize, manage and most crucially have everything in your hands within a very short time.

This Is The Five Small Business Statistics For 2019 - Chatbots Marketing
Source: Salesforce

5. Never Give Up Mentality

Good things always come to those who work hard and have the never-giving-up kind of mindset. According to some psychologists, there are some people who are like born from the ashes. In most cases, they had been knocked down by life previously but they come back in life stronger than ever before. Such resilience is not easy to attain. Personality traits like optimism, positive attitude, ability to regulate emotions can assist you to be a person who falls twice and get up three times. Finally, if you really possess such a kind of attitude, you are halfway to your success already.

6. Curosity

There is a saying that” childhood is the best school and curiosity is the best teacher” so always stay curious. Ask questions, explore, speak with people. Increasing your curiosity will help you spark your creativity. It’s going to help you explore the need of your customers and motivate you to come out with new innovations meeting the needs. Even, if you are doing a job under somebody it’s going to help you by enhancing your work efficiency.

7. Market Understanding

Whether you are a businessman or a jobholder, your success mostly depends on customers. As a business person you are to know why your customers make the decisions they do, and how you can use that knowledge to make your company benefited. If you have the market understanding that who are your possible customers then you can make different strategies for each type, tailoring your message and price to their needs. When you are doing a job under the marketing department of an organization you can but help yourself without understanding the marketing terminologies and your customers.

8. Team Work

You definitely can do certain work on your own but the ability to do the same work with a team is an ability that you should try to develop throughout your lifetime. When you are working with a team you develop your listening and speaking skills. Moreover, you share knowledge, skills when you are working with a team instead of working alone. You can lead a team and that’s how you can develop your leadership skills too and all of these skills are going to help you get your goals to fulfill irrespective of which profession you are in.

9. Presentation

Presentation skill is considered to be one of the most crucial skills to be successful in business. When you have a solid skill to present something it’s going to help you in making your career moves, making an effective meeting, closing sales deals, communicating ideas, and a lot more.

10. Time Management

Time management is really a vital skill for a business person as well as for any other professionals cause it says “time is money”. A real professional always does proper management of his time by making realistic planning and avoiding unproductive works. If you give proper value to your time, time will return you the same. You can develop that skill by saying ‘NO’ to voluntary commitments and by creating a margin in your schedule to ensure the completion of all your tasks.

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Skills For Life

Top 12 Productivity Apps to Get More Done

In this very competitive and busy world, just hard working doesn’t always bring a fruitful result for us. Fact is we need to work smarter, not just harder. And ultimately be more and more productive for staying top on every task. Productivity is a measure of efficiency or simply how efficiently you can complete your task. It’s actually getting desired results with less time and effort.

Today, every successful person, institute or company is obsessed with productivity. The exciting technologies of present time always try to give very easy and effective solutions to almost all of our problems, small to big ones. As a result, there’s an excellent range of productivity apps available for making our day-to-day tasks easier and more effective. These apps can help you to complete your professional and personal tasks in a lot more efficient way. You can have many of these apps for free or go for the premium ones to get more featured functions.

Here are 12 popular and widely-used productivity apps that can immensely boost your productivity:

Todoist (Windows, Mac, iOS, Android, Chrome, Safari, Firefox)

Source: Todoist

  • To-Do lists
  • Task Management

Free, Premium: $3/Month

Todoist is one of the top-ranked productivity apps that helps millions of people organize work and life. It keeps track of all the tasks, projects, and goals of the user in one  simple place. It also syncs across devices and integrates with necessary apps. The free version allows collaboration with five people per project and managing 80 projects at a time. Upgrading to premium provides options like reminders, labels, filters, templates, activity log, add tasks via email, comments & file uploads, calendar feeds, themes and automatic backups.

Evernote (iOS, Android, Windows, Mac)

Source: Evernote

  • Notepad
  • Organizer & Planner App

Free, Premium: $7.99/Month, Business: $14.99/User/Month

When it comes to organizing thoughts and ideas, Evernote will probably be at the top. Evernote is one of most widely used note taking app with a variety of features. Users can take & store text, audio, drawings, pictures, PDFs, web contents and other attachments as notes. It also gives reminders, email alerts, multi-device syncing and sharing options. The premium version has powerful organizer and planner functionalities. Its business plan allows collaboration and team projects.

Any.do (Web, Android, iOS)

Source: Any.do

  • Task Management
  • To-Do lists, Calendar, Reminders, Daily Planner

Free, Premium: $5.99/Month

Any.do is a great option for organizing our busy life. This is the all in one app featuring calendar, lists, planner, reminders, virtual assistant, voice-entry feature and more. It provides cross-platform syncing among phone, laptop, computer, web and even smart-watch. Any.do premium version comes with prioritized tasks, location based reminders, unlimited attachments, unlimited collaboration and some other options.

Asana (Android, iOS, Web)

Source: Asana

  • Project & Task Management
  • Collaboration & Integrations Tool

Free, Premium: $13.49/User/Month

Beyond from to-do lists, Asana is one of the very first workplace apps for collaboration, integration and communication within teams. It’s a highly featured project management tool. Users can create to-do lists, projects, assign tasks to team members, keep track of ongoing works, set reminders & deadlines, send requests, make comments and much more. It’s a great option for remote work and team management. The basic/free version of Asana allows collaborating with up to 15 teammates. Upgrading to premium increases this capacity and unblocks more features. Asana also gives business and enterprise (custom) plans. Companies like TED, Pinterest, Uber, Deloitte, Voxmedia, Comcast — use this app for productive communications.

Trello (Windows, Mac, iOS, Android, Web)

Source: Trello

  • Work/Task Management
  • Collaboration & Integrations Tool

Free, Premium: $12.50/User/Month

Another popular and very efficient workplace collaboration tool is Trello. It’s a highly customizable and flexible task management app. Users can create, share, manage or organize anything from simple to-do lists or tasks to complex projects very easily. The app works in Kanban style, a visual layout originates from Japan. Here tasks are added as cards with deadlines, attachments, assigned members and with “to-do,” “going” and “done” statuses. These  cards are grouped into boards, called Trello boards. So teams can visualize their workflow and keep track of work progress easily. Trello ensures instant messaging within teammates, multi-device syncing and integration of many third-party services. Its free version is limited with 10 team boards, although the business plan (premium) gives unlimited boards.

Slack (Windows, Mac, Android, iOS, Web)

Source: Slack

  • Team Communication & Collaboration
  • Remote Working

Free, Premium: $8/User/Month (Standard), $15/User/Month (Plus)

Slack is a channel-based group messaging platform, specially designed for remote workers. This widely used business communication tool offers IRC-style features like persistent chat rooms organized by topic, private groups, and direct messaging. Users can have group discussions, 1 to 1 conversations, audio calls or video calls. In Slack, teamwork and conversations are organized into dedicated channels. A channel is a single place for teammates to share messages, files or other attachments. Slack ensures real-time messaging by syncing across devices and also integrates with some third-party services. Along with the free version, Slack offers ‘Standard plan’ for small and medium-sized businesses and ‘Plus plan’ for larger businesses.

TeamViewer (Windows, Mac, Linux, Android, iOS, Chrome OS, BlackBerry OS)

Source: TeamViewer

  • Remote Administration
  • Collaboration Tool

Free, Premium: starts from $49/Month

TeamViewer is a remote access, remote control and remote support tool that works with almost every desktop and mobile platform. It’s a very powerful software for working closely with remote team members. By using TeamViewer, you can have access to devices located anywhere and control them remotely. For businesses, it enables users to connect with multiple workstations remotely and they can share any files or tools, collaborate with a number of people. Service providers can provide remote supports with it. Although the free version is available only for personal users and non-commercial uses, TeamViewer has business/premium plans for more featured options.

Toggl (Windows, Mac, Android, iOS, Chrome, Firefox, Web)

Source: Toggl

  • Time Tracking
  • Timesheet Management

Free, Premium: $9/User/Month

Toggl is a simple but powerful time tracker for hassle-free time tracking, that helps to identify how much your time is worth. With its timer, reminders and idle detection, users can keep track of how much time they spend on different tasks. Again its detailed reporting can help anyone to be more productive. It’s a very flexible and customizable app with a lot of functions like automatic timer, timesheet management, reminders, email reporting, bulk editing, pomodoro timer, project dashboard, PDF & CSV file imports, multi-device synchronization, third-party apps integrations, etc. However, the free version of Toggl offers five-person team limits along with some limited options. Its premium plan unblocks all the features.

IFTTT (Android, iOS, Web)

Source: IFTTT

  • Task Automation
  • Conditional Statement Creator

Free, Premium: starts from $5 or $15 /User/Month

“If This, Then That” or simply known as IFTTT, is an interesting and very interactive productivity tool. It allows users to create any conditional statement that commands a particular app to do certain things at a certain time. For example, you want all your gmail attachments uploaded to the cloud drive. So you can make a sequence like, “If any of my gmail contains attachments, then upload those fills to Google drive” and IFTTT does the rest. By automating the tasks in this way, anyone can save more time and increase productivity. In IFTTT, a chain of conditional sequences is called ‘Applets’. There exist a number of pre-built applets in the app and users can create more custom sequences to automate their tasks. Also it has 300+ apps integration.

Zapier (Windows, Mac, iOS, Android, Web)

Source: Zapier

  • Apps Integration
  • Automation Tool

Free, Premium: $24.99/Month (Starter), $61.25/Month (Professional), $373.75/Month (Team), $748.75/Month (Company)

Another powerful integration and automation tool is Zapier. This one is more focused on business and other productivity apps, though you can integrate with over 1500 apps and services to share data and automate any task between them. Moreover, making autonomous workflows  is very easy in Zapier — point, click & automate. Here an automated workflow between the apps is called ‘Zap’. For example you can have a zap that saves your email attachments to a Dropbox folder and gives a Slack notification every time. In the free version of Zapier, you can have 5 zaps and 100 tasks/month. Users of Starter plan and Professional plan can have 750 and 2,000 tasks per month respectively. Team and Company plan allow creating 50,000 and 100,000 tasks per month respectively.

Microsoft Office 365 (Windows, macOS, Android, iOS)

Source: Office 365

  • Office Productivity Suites

Premium: Personal – $6.99/Month (1 user), Family – $9.99/Month (6 users), Business – $15.00/Month

Whenever we think of any office software suite, the first thing that came up in our mind is Microsoft Office. Still it’s the world’s most widely-used office suite which is now increasing its popularity with the latest full featured incarnation – Office 365.

Microsoft Office 365 is a line of productivity apps encompassing Microsoft’s all office software suite along with the premium ones and cloud support. You can get all the premium and rich features of Microsoft’s productivity apps including Word, Excel, Powerpoint, Outlook, OneDrive, OneNote, Microsoft Teams, Yammer, SharePoint and more in one place. And you can easily sync all of this with any of your devices.

G Suite

Source: G suite

  • Online Office Suite

Premium: $6/User/Month (Basic), $12/User/Month (Business), $25/User/Month (Enterprise)

Google’s office productivity suite (Docs,, Sheets, Slides, Drive) has earned much popularity in a very short time. Specially, these productivity apps are widely used in mobile devices. It’s also very reputed for its cloud supports. G suite is the business-grade version of Google’s office suite. It’s a cloud-based productivity, collaboration and communication tools series that includes Docs, Sheets, Slides, Keep, Forms, Sites, Drive, Calendar, Gmail, Hangouts, Currents, Meet and Jamboard. So it can provide you a comprehensive productive service in just one place. G Suite also gives additional supports depending on the package (business/enterprise). Again, Google offers a free Education plan of G suite available only for educational institutions.

Apart from the apps listed here, you can find a lot of other apps with various options for increasing productivity. All these apps will help you in many ways in your struggle for being productive every day. One thing is sure, more productivity means more time and more money. So, why not be more organized and get more done?

Written By

Anaet Ullah Biswas
Student | Department of Business Administration
Mawlana Bhashani Science & Technology University.

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