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Effects of Facebook Review & Feedback Effects of Facebook Review & Feedback

Case Studies

How to Deal with Negative Facebook Reviews and Feedback?

Facebook reviews are the comments & opinions that the consumers or any other stakeholder make on the page of any business or brand that has the power to make the page popular & eligible enough to appear in the news feed section of the people who are liked with the page. Good or bad, reviews & recommendations about the business on the page create sheer brand awareness among users.

There is star rating too in the review section of a Facebook page that allows a user to select or put the number of stars based on his or her satisfaction or dissatisfaction about the product or service of the business. The more positive reviews are there including higher stars the more it is likely to increase the brand visibility by organic reach to more members of the page.

The Positive Effects of Negative Facebook Reviews

Use of Facebook Reviews:

Facebook reviews are of great use for the brands & their prospect of business. For example, when a common man comes across the brand by searching or just by seeing the advertisement, the first thing he or she does it to go to the review section after seeing the product or service offering. If the reviews are good enough & mostly positive decorated with kind words, it sends a positive signal in the minds of the potential customers or the page viewers.

When the words found in the review section are soothing & satisfying enough the page is shared with friends or other allies to make a plan to purchase or make a contact with the brand. So the reviews do play a good role to uphold the business of the pages of brands.

Types of Reviews

Reviews can vary from poor to the excellent category depending on the feelings & thoughts to share of the reviewers. There are good reviews that can motivate you as a business owner which will make you perform more quality things to draw more customers & there are negative reviews too by the dissatisfied or angry customers who will make things tough for you as you will be afraid of losing potential customers who might go through the reviews first. Don’t worry; there are ways to bounce back to this problem.

Source: Falcon.IO

How to respond to the negative Reviews

Take the negative review as a source of improving your dream project or your business. It is said that a dissatisfied customer gives you scope to learn as he or she shows you things from other viewpoints which you might miss. So what to do with the negative comments so that it becomes a source of competitive advantage? Here are some tips:-

  • Read the reviews or check on the review section regularly, if you are too busy for that, assign someone for doing so.
  • When a review is there regarding any complaint or some misunderstood facts, try to recall it quickly & reply immediately.
  • Try to call or text or knock the person clarifying facts or being polite yet sticking to the rule of your business.
  •  If some unwanted event took place never think twice to invite the guest again for a sponsored package.
  • Never be rude to the reviewer, other people will be reading it, so they will judge you based on your writing, so be gentle & courteous which will not only make the reviewer feel valued but also will make potential customers inclined to your business.

Importance of Reviews / negative ones for success

It is the problem solving capability, your ability to give a prompt and solid feedback following company rules to the negative comments or reviews or complaints that will offer you more scope to business, how? When a commoner will read all of those he or she will be having a positive feeling about your business & would like to follow up! You never know, when a potential customer can turn into a loyal one bringing more followers.

Most of the time, it has been observed that after a polite & solid reply to a negative review, the reviewer either removes his or her comment or writes a happy note, both of which are on the plus side of the business or the brand.

So, Facebook reviews are something that holds a special weight in communicating the image, building reputation & being successful in the long run among the stakeholders. All you as the owners of the business need to be aware of the importance it carries & being considerate to any negative reviews & acknowledging the positive reviews too.

Author:  Abu Md. Abdullah 
Assistant Professor 
Faculty of Business Administration 
Eastern University, Dhaka, Bangladesh.
Email: abdullah@easternuni.edu.bd

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Case Studies

10 Career Mistakes I Wish To Never Make

Making a good career is not a joke. Everyone has to work hard to make a good career. It’s not a normal way and not also what everyone expects. People make a lot of mistakes when they built up their career. These mistakes are almost common. They are:

Assuming a linear career

The first mistake they make is an assumption. The assumption is really bad and they collectively assume a lot of things without even asking or researching. One of those assumptions is that careers progress linearly. They think that they will make an internship after education and get a job. After 3 years of job, they will become a low-level manager and after a few years, they will move to a company which will provide them a better salary. But there is no guaranty of becoming a low-level manager within 3 years or getting a high salary in another company. It can easily take more time what everyone never thinks.

Prioritizing money

When everyone enters into their career their main attention goes to money. They become crazy to earn money. But only earning money is not the main thing to build a good career. They have to learn new things, making experiences, adding value to other people’s lives. It doesn’t mean that you don’t have to earn money. It means to earn much money that they need and spend the rest of their time increasing their skills. If they are experts in the management side but they have no idea about marketing and then they somehow lose their management job and involve in the marketing side, their career will be in threat. So, they need to gather knowledge about other things while earning money.

Wasting time

Time is the most valuable thing in shaping up a career. But most people of this generation waste them a lot by using the internet or watching tv or pointless shopping or leisure activity. Though entertainment is important in life it doesn’t mean that they have to waste every free minute they have. They can use their free time by developing their career. They can do something which can make them an expert.

Choosing a job over an industry

After completing education, they try to find a job in every type of industry. They find a different job but in most of the cases, they don’t find their interesting job. Because the industry has different jobs. Less interest makes the job uncomfortable for them. Then most people try to find a new job which makes them retreat. Cause they have given time in one job and they have to give time a lot in the new one. So, everyone should choose an industry where they can find a suitable job.

Getting comfortable

After working hard a few times they think that it’s time to take a rest for some time and then they make one of the biggest mistakes. No one is safe. Cause life is a competition. If they take rest for a while their rivals who are eagerly waiting for that scope will make the best use of this. So they never have to feel comfortable. They have to work hard a lot to make themselves successful. After gaining success there has no time even to waste. Working is the only thing to make a successful career.

Not asking for things

Every job is attached to the business sector in one way or another. So other people will try to take their spot, push them over or mess up their career. Even in this way they can find that their career has been destroyed. The main problem is that people are shy about asking anything. Asking logical things is the right of an employee. If they want to work on any other thing they have to ask. If they want to increase their salary they also have to ask. Cause no one will give them anything for free.

Not following your interest

There are two types of people. One type of people who follow their own passion and others do not. If they don’t follow their passion they can easily lose interest. As like one is expert in both management site and marketing site but his passion is management. If he works in a marketing site he will lose his interest gradually. It is only for passion. Some people say that they don’t follow their passion. Surely, they will suffer a lot in their career. Cause if they have a passion for something they can’t do the other things with a little bit of interest.

Not listening to people

When people complete their education, the biggest mistake they make is they think they are mature enough to make decisions. They don’t listen to those people who have experienced them. Experienced people can tell them the scope, danger, probability of a specific job. They also can say which jobs will give them future security and which not. But the main problem is they don’t even try to listen to them and in the path of their career, they struggle.

Wanting too much, too quickly

While building a career, everyone has to keep patience. Because a career doesn’t follow a linear line. They can’t leap from zero to top within one day or make a giant leap. But everyone thinks that they can become successful overnight. This is too much wanting. Building a career will take a lot of time. Then there are always ups and downs. They have to overcome these. Keeping wants easy and slowly gaining everything will make their career-best.

Not asking for help

Though they can be an expert in one subject but not perfectly. They need more knowledge. But the problem is when they think they are experts, arrogance raises up in their minds. They think that why should they consult with a matter that they know well. In this way, they make bad decisions which hamper their career. So, when making any decision, they have to consult with their colleagues.

If these 10 mistakes everybody can lessen in their life, they can make a better way to build up a good career.

Sources: theladders.com, observer.com, (Darius Foroux’s Confession)

Written by
Md. Istiak Ahmed
Faculty Of Business Studies 10th Batch
Department Of Management
Session: 2019-2020
Mawlana Bhashani Science And Technology University, Santosh, Tangail.

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Case Studies

10 Successful People Who Changed Their Careers After the Age of 30

People say that age is just a number. Well, is it really true? Most people feel insecure and anxious about undertaking any decision that contains risk after a certain age. After settling in a job, most people want to stay put rather than taking any risk. Many inherit innovative ideas but they lack the courage to go forward with that idea because of different kinds of mental pressures. Many fear that staying in an old underprivileged job is better than pursuing their dream and be unsuccessful and lose everything. Age is a big restriction for many.

But sometimes knowledge gained through age is necessary for becoming successful. Here is a list of 10 successful people who changed their careers after the age of 30. Indeed, exception can’t be an example but the names in this list may inspire you to pursue the loving dream that you hold.

Ray Kroc

Raymond Albert Kroc is the original mastermind who is behind the success of McDonald’s. In 1954 at the age of 52, He bought the California company McDonald’s 1954, after the McDonald brothers had franchised six locations out of their original 1940 operation in San Bernardino. He took control and made McDonald’s the best fast-food chain in the whole world.
But before buying McDonald’s he worked as a milkshake mixer salesman for the foodservice equipment manufacturer Prince Castle. And before that, he was a Red Cross ambulance driver at the age of 15 during World War I.

Colonel Sanders

Every fast-food lover has heard the name of KFC. But Colonel Harland David Sanders, the founder of KFC can be the best example for the term “Age is just a number.” He was 62 when he started and franchised fast-food chicken restaurant chain Kentucky Fried Chicken (also known as KFC).
Before starting KFC, everything Colonel Sanders touched eventually turned into failure. He tried various jobs all-over his life but couldn’t find success. Even in social media, various motivation posts can be found under the name of Colonel Sanders.

Jeff Bezos

Jeff Bezos, presently holding the title of Richest Man in the world, also started his venture after the age of 31. He is the first centi-billionaire (those who possess a net worth of more than $100 billions) on the Forbes wealth index and holding the title of Richest Man in the world since 2017. In 1994, he started Amazon with the idea of opening an online bookstore. He’s also the owner of The Washington Post and founder of the space exploration company Blue Origin.
Before that, he was successfully working in Wall Street to look at the business of several financial firms and doing well in his career in computer science.

Jack Ma

Jack Ma’s life is perhaps the greatest example of success through failure. He failed many exams in his school, he was rejected 10 times in Harvard. He was turned down in 30 job applications. He was the only interviewee (out of 24) rejected by KFC. But in 1999, at the age of 33, he founded his own venture Alibaba group and became one of the Richest Man in the world. Though recently in September 2018, he retired from Alibaba at the age of 55.

Arnold Schwarzenegger

Arnold Schwarzenegger rose to fame as the world’s top bodybuilder, who decided to become an actor at the age of 30. He also tried various careers before becoming an actor. He was also successful in those. At the age of 56, he pursued politics and became the Governor of California in 2003. As of 2020, he is the most recent Republican governor of California.

Harrison Ford

Harrison Ford worked as a carpenter to support his family financially. His father was a carpenter and his future career goal was also doing woodwork. At the age of 31, he found his love for acting and joined Hollywood. Now he is one of the most reputed actors in Hollywood. He is known for his roles in famous movies like Star Wars, Blade Runner, Indiana Jones, etc.
Ford studied English and philosophy at Ripon College in Wisconsin. However, he ended up leaving before completing his degree.

Vera Wang

Vera Wang has known her works in the fashion industry in the US. She is a very reputable fashion designer. But she joined the fashion designing industry at the age of 40. She was a senior fashion editor at Vogue for 15 years and then a design director for Ralph Lauren. After designing her own wedding dress, she opened a bridal boutique and soon launched her own signature collection. Before joining the fashion industry, she worked as a figure skater and journalist. However, she fell short of her Olympic dreams when she and her partner, James Stuart, placed fifth in the junior pairs competition at the 1968 U.S. National Championships.

Sara Blakely

Sara Treleaven Blakely is an American businesswoman, entrepreneur, and philanthropist, and founder of Spanx (Spanx, Inc. is an American underwear maker focusing on shaping briefs and leggings, founded in Atlanta, Georgia).
Her 1st plan was to become an attorney but she scored very low on the Law School Admission Test. Then she worked at Walt Disney World. After that, she also occasionally worked as a stand-up comedian during this period. Then she sold office supplies for 7 continuous years by doing door-to-door marketing.

Cher Wang

Cher Wang is the Co-founder and chairperson (since 2007) of HTC Corporation and integrated chipset maker VIA Technologies. HTC Corporation was one of the biggest giants in the smartphone industry. She started HTC Corporation at the age of 39. Before that, she was a general employee in her sister’s company. She got birth in one of the powerful business family of Taiwan. She created HTC with the hope of making handheld computers that could fit into pockets.

Jonah Peretti

Jonah H. Peretti is an Internet entrepreneur, a co-founder and the CEO of BuzzFeed, co-founder of The Huffington Post, and developer of reblogging under the project “Reblog”. He started The Huffington Post at the age of 31. Before that, he taught computer science classes at Isidore Newman School in New Orleans, in the mid-1990s. He also worked as a computer teacher helping school-going children to learn using Microsoft Excel.

While this article may not give you too many insights about these personas but this can give you enough motivation to pursue your own dream. Run for your dream and go for your passion. Love your work and money will find you.

Writer By

Shimanto Saha
Student at Mawlana Bhashani Science and Technology University
Department of Business Administration

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